Found a really good email you want everyone to know about? Or maybe you or your team made one and want the world to know about it? Then, you're in the right place. So relax and follow these steps to upload the email for review.

Here's how to turn email blunders into brand trust boosters (and why “Oops” might be your best-performing subject line yet).

Think of a triggered email campaign as a map for your customer journey. You’re sending a message based on an event and/or a segment. “If this happens, then we’ll send this specific email.”

In cinema, you are compelled to keep watching, even if it grosses you out. In books, you want to know if the main character survives. In email, you could care less… which makes that really scary sh*t.

So, if a picture is worth a thousand words, why does Instagram have captions?! Seriously.