School is for learning

Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.

Really Good Articles & News

We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.

February 21, 2026

Lifecycle email strategy trends from Unpacked 2026

Lifecycle email strategy is evolving fast. Discover the top trends from Unpacked 2026, from AI co-pilots to design systems and trust-first messaging.

February 16, 2026

What Litmus Live 2026 actually taught us about email

AI email relevance is reshaping deliverability, engagement, and trust. These are the ideas worth carrying back from two days of email talks.

January 2026 email trends cover showing four people holding a checklist, a calendar, and a report, highlighting motivation and email marketing performance insights.

February 4, 2026

January Emails: Welcomes went up. New Year's went down. Here’s why.

Analyzing the most popular emails for January 2026 showed us one thing: When motivation burned out, people searched for comfortable next steps.

January 12, 2026

The most saved emails of 2025

Five design shifts that show how email is becoming more human, more helpful, and more intentional.

December 18, 2025

The Really Good Email Awards 2025

Which emails stood out in 2025? The RGE Email Awards highlight standout campaigns & trends shaping modern email.

December 2, 2025

What November emails tell us about trust, taste, and timing

Berry palettes, Power Move energy, cozy fall maximalism, and a welcome-series renaissance. November’s emails are telling a very specific story. Here’s what it means for your brand.

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Feedback Friday Videos

Oh my god y'all, it's FRIDAY. Every friday we have a new walk-through or interview of what makes the best of the best—really good.

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April 3, 2026

Breaking down Profoto’s email design

Profoto email design breakdown: George Pettigrew analyzes a campaign email, explaining visual hierarchy, spacing systems, and modular layout decisions.

January 28, 2026

Reviewing Buoy’s emails through design, education, and conversion

Matt Helbig and Kasey Luck review Buoy’s emails to explore how education, design, and urgency impact click conversions.

January 1, 2026

Turning taboo into trust: emailing about intimacy with Kasey Luck

Matt Helbig and Kasey Luck review The Pelvic People’s emails to show how sensitive topics become clear inbox experiences.

December 11, 2025

Athletic Brewing: how smart design sells sober-friendly beer

Matt Helbig reviews Athletic Brewing’s emails to show how smart design turns sober-friendly beer into must-click content.

December 8, 2025

How Chipotle nailed email sesign with minimalism and motion

Matthew Smith and Matt Helbig explore Chipotle’s email design, showing how GIFs and simplicity bring flavor to clean, branded layouts.

December 4, 2025

Are your emails accessible? Imbodhi email review with Kasey Luck

Matt Helbig and Kasey Luck unpack ecommerce email strategy, showing how design, testing, and SMS flow thinking create smart, high-converting messages.

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