Customer retention and relationships are crucial for any business selling products or services. The best way to grow repeat customers is by creating really good retention emails, encouraging customers to come back and use your product again. In this episode, we dive into how Venmo builds loyalty by incentivizing customers and how you can apply this to your retention strategy.

What subscriber data should you include when sending personalized fitness emails? Remind your subscribers of their goals, like running 5 miles or drinking 8 glasses of water a day. Show their progress and how they measure up with the community by pulling data like calories burned, hours of sleep, and exercise activity. Personalized emails can inspire your audience to continue working toward their goals.

Email is the best way to talk one-on-one with anyone in the world. Well, maybe second to carrier pigeons and owls. As you grow the numbers of those you talk with, there will ultimately be more people who care about what you have to say. We sat down with Chase Dimond to chat about how email can be so much more than just a communication medium - it's your marketing platform.

What opportunities are there when sending survey emails? We sit down with the survey pro behind Would You Rather to look at the impact of the first question, the buttons, and ways to increase your participation and completion rates. The low friction action of making the selection in the email sets folks up to be more willing to make their first choice and, having already made their first choice, complete the rest of the survey.

What does it take to build an interactive email that hooks your audience? Jay Oram from Team ActionRocket shares how he and his team create really good interactive emails with accordions, animations, and checkboxes for big clients like the BBC and how they've maintained that relationship.

How do you entice your audience to learn more about a product - or better, buy the product - with high-quality email design? This week, we're checking out some product emails from June.